Pricing
What a spot costs
One fixed price per position for the whole drop — the same figure for the first sponsor and the last. No auction, and no ladder that climbs as spots sell. The first drop is the one exception, and it goes the buyer's way.
| Position | Price |
|---|---|
| Sleeve or hem | $129 |
| Chest | $249 |
| Exclusive — a whole tee, one brand | $1,250 |
15% off this drop, 10% more for both tees
The two discounts, and the reasons they exist.
| Position | List | Drop 01 | You save |
|---|---|---|---|
| Sleeve or hem | $129 | $110 | $19 |
| Chest | $249 | $212 | $37 |
| Position | Two spots | As a pair | You save |
|---|---|---|---|
| Sleeve or hem | $220 | $198 | $22 |
| Chest | $424 | $382 | $42 |
Both prints come off one gang sheet, so the second shirt costs the press a fraction of the first. Unlike the first-drop markdown, this one is there in every drop.
Why is the first drop cheaper?
- Because there is nothing to check yet. No shirt has been printed, no month has been walked, and there is no results page to read before you decide — every argument on this site is a promise until a drop has been worn. Buying into October 2026 means carrying that, and 15% is what it is worth.
What happens after it closes?
- The list price is the price. The discount is pinned to the first drop by number, not to whichever month happens to be open, so it expires when October 2026 goes to print rather than moving along the calendar ahead of you. From then on every month costs the same as every other — no auction, no rung that climbs as spots sell, and no rate that keeps rising. What runs out is the cloth.
What you actually get
6 positions on each of two garments — 12 lots a month in total.
- Your logo printed into the cloth for the whole print run, not a sticker or an overlay.
- The position you chose, placed by you at checkout — the preview is the print.
- An exclusive instead, if you want the garment to itself: left chest and lower back, every other position blank, printed in your own colours. It is $1,250 against the $1,014 the same shirt raises when its six positions are sold off one at a time — the difference buys the cloth that stays empty, and being the only brand standing on it.
- A permanent results page recording the outings, the photographs and the public view counts.